I'm not an expert event planner by any stretch of the imagination - but I do know marketing.
In late September, my fashion brand, Encircled held our first in-studio event at our office. Something that I've wanted to do FOREVER!
Our first office was 600 square feet - and we could barely move in it. The timing was definitely not right for hosting events.
We recently moved into 2,200 square feet, and the moment I saw the space - I knew it would be perfect for hosting pop-up shops, events and workshops.
So, we decided to do all three at once.
Out of all the pop-ups that summer, this was our most successful by far.
Find out what we did, how we planned the event, what worked, and what didn't.
And get started on planning your own event IRL (that's in real life)
Have a listen!
Wishing you much abundance + retail bliss,