I've been in your shoes.
Hi, I’m Kristi — a former strategy consultant, turned slow fashion brand founder, podcast host and business coach.
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With 23+ years of experience and a 7-figure sustainable brand under my belt, I blend real-world experience and big-picture strategy to help founders grow smarter — not harder.
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Whether you’re building your brand on the side, scaling past six figures, or need executive-level support without a full-time hire, I can help.
About Me
- Over 23+ years experience in brand marketing, CPG, consulting, and eCommerce
- Scaled a multi-7-figure ethical fashion brand from $20k in savings
- Raised 6-figures in angel investment for my brand
- Filmed for Dragon's Den on CBC
- Managed $30M+ in marketing spend across TV, print, web and in-store
- Directed over $3 million on Meta ads for direct-to-consumer brands
- Klaviyo partner and email expert
- Shopify partner, built several stores from scratch
- MBA and Finance degree from top-rated Canadian Business Schools
- Trusted coach to purpose-driven brands globally
- Mentor in Marie Forleo's B-School and Time Genius for over 9 years
- Host of the eCommerce Maven Podcast
My Mission
to create more
Experienced
Built a career for over 10+ years prior to diving into entrepreneurship full-time.
Holistic
A generalist eCommerce from product development, advertising, supply chain to logistics and finance.
Tactical
A Strategic-thinker with the ability to translate ideas into action.
Clarity creates Action
I have a unique combination of real-world experience running a successful brand and best practices that I've learned working at billion dollar retailers to amplify your success.
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I can help you with the overwhelm that comes with running an online store and sort through the noise to take impactful steps to grow your sales.