Press and Writing
THE GLOBE & MAIL
PUSH OWL
Email List Growth Playbook for Shopify | 2025
THRIVE GLOBAL
Don't listen to the Naysayers | September 2021
THE GROWTH BOSS PODCAST
How this 7-figure Entrepreneur Grew her Biz | September 2021
SEE CHANGE MAGAZINE
Slow Fashion Meets (Genuine) Sustainability | October 2021
SHOPIFY MASTERS PODCAST
How this Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sale | November 2021
THE ECOMMERCE MASTERPLAN PODCAST
Scaling a 7-figure Fashion Brand | July 2021
AUTHORITY MAGAZINE
Meet the Inventors: Kristi Soomer of Encircled on how to go from idea to store shelf | July 2021
NOTABLE LIFE
Meet Kristi Soomer, founder of Slow Fashion Brand Encircled | July 2021
THE PRODUCTPRENEUR PODCAST
How this B-Corp Certified Fashion Company is Changing the Industry | June 2021
STILL BEING MOLLY
Sustainability + Versatility | May 2021
FORBES.COM
What does 'Slow Fashion' actually mean? | May 2021
THE BRANDING LAB PODCAST
Bootstrapping your Business to Success with Kristi Soomer | April 2021
THE GLOBE AND MAIL
How the Fashion Industry is working to keep products out of the landfill | February 2021
ECOMMERCE BADASSERY PODCAST
HUSTLE WITH PURPOSE PODCAST
How to Scale with Limited Capital | February 2021
THE BUSINESS OF BECOMING PODCAST
Turning Inspiration and Passion into a Business | January 2021
LUSCIOUS HUSTLE PODCAST
How to Build a Business that Aligns with your Values | December 2020
BAD FOR BUSINESS PODCAST
I had no idea what I was doing | November 2020
DESIGN YOUR LIFE PODCAST
How to start a business with minimal capital | November 2020
MIND YOUR OWN LIFE
Kristi Soomer on Conscious Creating and Consuming | November 2020
SMITH BUSINESS MAGAZINE @ QUEEN'S UNIVERSITY
Coming Full Circle | Fall 2020
FASHION MAGAZINE
Why Encircled's jogger set will be your WFH fav | September 2020
ECOMMERCE FUEL PODCAST
Building a Purpose-Driven Business with a B-Corporation | January 2020
BAY STREET BULL
5 Entrepreneurs give their best advice | 2019
NOMAD MODA
I quit my job and never looked back | October 2019
WOMEN OF INFLUENCE
How Kristi Soomer went from Management Consultant to Fashion Entrepreneur | August 2019
TORONTO BREAKFAST TELEVISION
5 Tips for Decluttering your Closet | June 2019
THE FEARLESS LAUNCHING SHOW
Starting a Product-Based Business | April 2019
MILLENIAL MINIMALISTS PODCAST
Create an Ethical Wardrobe with Kristi Soomer | March 2019
THE VIBE TRIBE PODCAST
On Building a Sustainable Wardrobe | March 2019
BAY STREET BULL
Her Journey to Launching a Million Dollar Business | February 2019
GOOD + SOCIAL PODCAST
Flexible Wardrobes + Smaller footprints | February 2019
TVO
How Ontario is becoming a hot spot for Ethical Apparel | February 2019
THR3FOLD
How to Start an Ethical Fashion brand | January 2019
CHCH11 Morning Live
Maximize your Wardrobe | January 2019
CLEAN50 2019
2019 Clean 50 Award Honouree | September 2018
THE ACE CLASS
5 Ways to Streamline your Wardrobe | February 2019
Women of Ace: Kristi Soomer | October 2018
5 Ways to get Ready Faster in the Morning | September 2018
MACLEAN'S / CANADIAN BUSINESS MAGAZINE
Encircled makes the Startup 50 Fastest Growing Canadian New Businesses | September 2018
MINIMALIST WARDROBE.ORG
Interview on they Why Behind Encircled | September 2018
STARTER STORY
Interview about the key tools, systems and goals for Encircled | August 2018
ROBIN CATALANO
Interview about how I started Encircled | July 2018
WEHL
Interview on wellness blog about Ethical Fashion | June 2018
SLOWFASHION MOM
Interview about World Ethical Roundtable | November 2017
KISS COLLECTIVE
Ethical Fashion Q&A | November 2017
TORONTO IS FASHION
Interview with Kristi Soomer from Encircled | October 18, 2017
NOMAD MODA
Sustainable Fabrics and Ethical Fashion, Encircled (Podcast) | May 17, 2017
ENTREPRENEURS IN MOTION
Growing an Ethical ECommerce Business (Podcast) | May 10, 2017
SELFLESSLY STYLED
Interview with Kristi Soomer, Encircled | March 15, 2017
BREATHE TRAVEL
The One Thing to do to Never Overpack Again | March 7, 2017
8 Ways to Up Your Eco-Awareness while Traveling | July 12, 2016
SIMPLY LIV & CO
15 Ways to be more Mindful about your wardrobe | February 16, 2017
3 ways to embrace traveling light on your next adventure | September 15, 2016
PERPETUAL YOU MAGAZINE
Unleash Freeing Travel | July 4, 2016
SUSTAINABLEFASHIONDIRECTORY.COM
Interview on Sustainable Fashion Directory with Kristi Soomer | June 27, 2016
QUICKBOOKS ONLINE
"How a Travel Fashion Idea took flight as a business." | June 17, 2015
WHISBI.COM
Featured in "14 Retail Experts Reveal their favourite shopping experiences." | May 4, 2015
Named as one of the "Top 40 Omnichannel Retail Influencers to follows" | March 19, 2015
LUXURYDAILY.COM
CANADIAN BUSINESS MAGAZINE
"An Empire State of Mind" | March 12, 2013
VANCOUVER SUN
"Online and offline convergence a growing trend" | February 26, 2013
THE STARTER'S CLUB
Podcast, "Creating a Fashion Brand on her Own Terms" | October 24, 2014
TUJA WELLNESS
"6 Tips for Traveling Lightly" | December 19, 2013
THOUGHTWORKS INSIGHTS
"Why are Canadians Online but not shopping?" | March 11, 2014
THE CRAVE COMPANY / URBAN CAMPFIRE
"3 Ways to take an o look at yourself" | March 24, 2014
For a comprehensive list of Press for my fashion line, Encircled, click here.