Press and Writing

 

THRIVE GLOBAL

Don't listen to the Naysayers | September 2021

THE GROWTH BOSS PODCAST
How this 7-figure Entrepreneur Grew her Biz | September 2021

SEE CHANGE MAGAZINE

Slow Fashion Meets (Genuine) Sustainability | October 2021

SHOPIFY MASTERS PODCAST

How this Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sale | November 2021

THE ECOMMERCE MASTERPLAN PODCAST

Scaling a 7-figure Fashion Brand | July 2021

AUTHORITY MAGAZINE

Meet the Inventors: Kristi Soomer of Encircled on how to go from idea to store shelf | July 2021

NOTABLE LIFE

Meet Kristi Soomer, founder of Slow Fashion Brand Encircled | July 2021

THE PRODUCTPRENEUR PODCAST

How this B-Corp Certified Fashion Company is Changing the Industry | June 2021

STILL BEING MOLLY

Sustainability + Versatility | May 2021

FORBES.COM

What does 'Slow Fashion' actually mean? | May 2021

THE BRANDING LAB PODCAST

Bootstrapping your Business to Success with Kristi Soomer | April 2021

THE GLOBE AND MAIL 

How the Fashion Industry is working to keep products out of the landfill | February 2021

ECOMMERCE BADASSERY PODCAST

From the Kitchen Floor to a 7-figure B Corp Brand: How Kristi Soomer Built Encircled with no fashion experience | February 2021

HUSTLE WITH PURPOSE PODCAST

How to Scale with Limited Capital | February 2021

THE BUSINESS OF BECOMING PODCAST

Turning Inspiration and Passion into a Business | January 2021

LUSCIOUS HUSTLE PODCAST

How to Build a Business that Aligns with your Values | December 2020

BAD FOR BUSINESS PODCAST

I had no idea what I was doing | November 2020

DESIGN YOUR LIFE PODCAST

How to start a business with minimal capital | November 2020

MIND YOUR OWN LIFE

Kristi Soomer on Conscious Creating and Consuming | November 2020

SMITH BUSINESS MAGAZINE @ QUEEN'S UNIVERSITY

Coming Full Circle | Fall 2020

FASHION MAGAZINE

Why Encircled's jogger set will be your WFH fav | September 2020

ECOMMERCE FUEL PODCAST

Building a Purpose-Driven Business with a B-Corporation | January 2020

BAY STREET BULL

5 Entrepreneurs give their best advice | 2019

NOMAD MODA

I quit my job and never looked back | October 2019

WOMEN OF INFLUENCE

How Kristi Soomer went from Management Consultant to Fashion Entrepreneur | August 2019

TORONTO BREAKFAST TELEVISION

5 Tips for Decluttering your Closet | June 2019

THE FEARLESS LAUNCHING SHOW

Starting a Product-Based Business | April 2019

MILLENIAL MINIMALISTS PODCAST

Create an Ethical Wardrobe with Kristi Soomer | March 2019

THE VIBE TRIBE PODCAST

On Building a Sustainable Wardrobe | March 2019

BAY STREET BULL

Her Journey to Launching a Million Dollar Business | February 2019

GOOD + SOCIAL PODCAST

Flexible Wardrobes + Smaller footprints | February 2019

TVO

How Ontario is becoming a hot spot for Ethical Apparel | February 2019

THR3FOLD

How to Start an Ethical Fashion brand | January 2019

CHCH11 Morning Live

Maximize your Wardrobe | January 2019

CLEAN50 2019

2019 Clean 50 Award Honouree | September 2018

THE ACE CLASS

5 Ways to Streamline your Wardrobe | February 2019

Women of Ace: Kristi Soomer | October 2018

5 Ways to get Ready Faster in the Morning | September 2018

MACLEAN'S / CANADIAN BUSINESS MAGAZINE

Encircled makes the Startup 50 Fastest Growing Canadian New Businesses | September 2018

MINIMALIST WARDROBE.ORG

Interview on they Why Behind Encircled | September 2018

STARTER STORY

Interview about the key tools, systems and goals for Encircled | August 2018

ROBIN CATALANO

Interview about how I started Encircled | July 2018

WEHL

Interview on wellness blog about Ethical Fashion | June 2018

SLOWFASHION MOM

Interview about World Ethical Roundtable | November 2017

KISS COLLECTIVE

Ethical Fashion Q&A | November 2017 

TORONTO IS FASHION

Interview with Kristi Soomer from Encircled | October 18, 2017

NOMAD MODA

Sustainable Fabrics and Ethical Fashion, Encircled (Podcast) | May 17, 2017

ENTREPRENEURS IN MOTION

Growing an Ethical ECommerce Business (Podcast) | May 10, 2017

SELFLESSLY STYLED

Interview with Kristi Soomer, Encircled | March 15, 2017

BREATHE TRAVEL

The One Thing to do to Never Overpack Again |  March 7, 2017

8 Ways to Up Your Eco-Awareness while Traveling | July 12, 2016

SIMPLY LIV & CO

15 Ways to be more Mindful about your wardrobe | February 16, 2017

3 ways to embrace traveling light on your next adventure | September 15, 2016

PERPETUAL YOU MAGAZINE

Unleash Freeing Travel | July 4, 2016

SUSTAINABLEFASHIONDIRECTORY.COM

Interview on Sustainable Fashion Directory with Kristi Soomer | June 27, 2016

QUICKBOOKS ONLINE

"How a Travel Fashion Idea took flight as a business." | June 17, 2015

WHISBI.COM

Featured in "14 Retail Experts Reveal their favourite shopping experiences." | May 4, 2015

Named as one of the "Top 40 Omnichannel Retail Influencers to follows" | March 19, 2015

LUXURYDAILY.COM

"Why are so few retailers achieving Omnichannel functionality -- and is it even possible?" | January 8, 2015

CANADIAN BUSINESS MAGAZINE

"An Empire State of Mind" | March 12, 2013

VANCOUVER SUN

"Online and offline convergence a growing trend" | February 26, 2013

THE STARTER'S CLUB

Podcast, "Creating a Fashion Brand on her Own Terms" | October 24, 2014

TUJA WELLNESS

"6 Tips for Traveling Lightly" | December 19, 2013 

THOUGHTWORKS INSIGHTS

"Why are Canadians Online but not shopping?" | March 11, 2014

"Creating tomorrow's leading mobile commerce experience today: Are you Ready?" | October 28, 2014 {co-written, also republished in the Monday Retail Report}

THE CRAVE COMPANY / URBAN CAMPFIRE

"3 Ways to take an o look at yourself" | March 24, 2014

For a comprehensive list of Press for my fashion line, Encircled, click here.

Open to PR Opportunities

Open to PR Opportunities

Need an article for your online blog, magazine, or quote for a press feature about eCommerce?

I'm open to both paid, and non-paid writing opportunities depending on the outlet.

Topics I'm an expert on - B Corporations, Sustainable Fashion, Small Business, Digital Marketing, Capsule Wardrobes, Minimalist Lifestyles, Product Development and eCommerce.

Contact me

Hire me to Speak at your Conference, Event, Mastermind or Group Coaching Program

From formal presentations on sustainable fashion, entrepreneurship and digital marketing to open Q&As and Ask-Me-Anythings, learn more about working with me for your event.