eCommerce Business Coaching for Product-Based Businesses
Your Shortcut to a Purpose-Driven, Profitable Business.
Whether you’re launching, scaling, or ready for strategic leadership support — I’ll help you grow your conscious eCommerce brand with clarity, confidence, and proven strategy.
I’ve Been Where You’re Headed.
Hi, I’m Kristi — a former strategy consultant, turned fashion brand founder, fractional CMO, and business coach. With 22+ years of experience and a 7-figure sustainable brand under my belt, I blend real-world experience and big-picture strategy to help founders grow smarter — not harder.
Whether you’re building your brand on the side, scaling past six figures, or need executive-level support without a full-time hire, I’ve got you.
- 22+ years experience in marketing, CPG, consulting, and eCommerce
- Scaled a multi-7-figure ethical fashion brand
- Managed $30M+ in marketing spend
- Spent over $2 million on Meta ads
- Klaviyo-savvy
- Shopify partner
- MBA and Finance degree from top-rated Canadian Business Schools
- Trusted coach to purpose-driven brands globally
- Host of the eCommerce Maven Podcast
Strategic Support for Every Stage of Business
Whether you're building your brand from the ground up or scaling to your next milestone, there's a package designed to meet you where you are — and help you get where you want to go.
| Offering | Power Hour | Launch Strong | Scale Smart | Fractional CMO |
|---|---|---|---|---|
| About | Quick expert advice on a specific challenge or question | Side hustlers or new founders building a strong foundation | Established brands needing strategic support to grow profitably | Mid 6- to 7-figure brands seeking senior-level marketing leadership without hiring full-time |
| For | Any stage | Pre-launch to ~$5k/month revenue | $5k–$50k/month revenue | $50k+/month revenue or VC/angel-backed growth brands |
1. Power Hour 💡
A focused 60-minute coaching session to tackle your biggest opportunity or challenge.
Whether you're launching your first product, navigating a pivot, or facing a tough decision in your eCommerce business, the Power Hour is your chance to get clarity fast. Bring your burning questions, roadblocks, or ideas—and walk away with actionable next steps, tailored insight, and renewed confidence.
Best for:
Founders at any stage who want expert eyes on one or two specific areas—think marketing strategy, positioning, launch planning, or operations.
2. Launch Strong 🚀
A 3-month strategy and accountability container to build a brand that’s set up to scale.
You’ve got a dream and maybe even a product—now you’re ready to make it real. Launch Strong is for new founders and side hustlers (under $5k in revenue) who want to build a solid foundation from day one. Together, we’ll clarify your brand, nail your dream customer, shape your offer, and design a launch plan that actually works.
Best for:
Product-based founders who are just getting started and want strategic support to go from idea to launch—without wasting time, money, or energy on the wrong things.
3. Scale Smart 📈
A 3-month strategic advisory and accountability program to grow your eCommerce brand—profitably.
You’ve launched—and now you’re ready to scale. Scale Smart is for product-based founders making up to $50k/month who want expert guidance to grow intentionally, avoid costly mistakes, and create sustainable systems. We’ll work together to refine your marketing, optimize your customer journey, improve profitability, and get your time back.
Best for:
Emerging eCommerce brands ready to grow past the messy middle with personalized strategy, accountability, and hands-on support.
4. Fractional CMO 🧠
Executive-level strategic leadership without the full-time overhead.
This offer is for established eCommerce founders who are scaling toward multi-six or seven figures and need an experienced, big-picture thinker to lead and optimize their marketing function. As your Fractional CMO, I step in to own your marketing strategy, oversee execution, and guide your team—so you can finally focus on being the visionary.
Best for:
Founders with a team who are ready to delegate marketing leadership, build systems, and drive consistent growth with a trusted partner at the helm.