December 21, 2014
'Tis the season for holiday gift giving, and it's also the time for many of us to review the year that is coming close to an end in just a few short weeks.
Hopefully you're knee deep in holiday orders, and packages!
But, if this isn't a busy time for your online retail store, it's a great time to set aside time to review what happened in the past 12 months, and make your plans for 2015 to get off to a roaring start.
January is often a down time for most retailers, so if you lack the time to do this review in the next few weeks... first week of January will do just fine.
Set aside at least half a day (ideally, a full day) to do the review.
If we're in our offices, or home office there is a tendency to get distracted so do the review in a new space.
Go to the library, a quieter coffee shop, co-working space, or even book a hotel room for yourself (and add on a spa day!).
If you've made it to the bottom of this post, you're doing great!
Although it sounds arduous, I promise that doing a thorough 2014 year in review of your online retail business will prove immensely valuable.
Both for your 2015 planning (which I will tackle in a future post), but also for optimizing your marketing efforts and time.
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