In this episode of the eCommerce Maven, I break down the essential metrics of the eCommerce Growth Formula: conversion rate, average order value (AOV), and traffic. Learn how these metrics interact to drive revenue and get practical tips for setting and achieving realistic growth goals. With actionable insights, this episode will help you navigate your eCommerce journey and reach your revenue targets.

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Key Points and Takeaways

1. Conversion Rate:

   • Definition: The percentage of visitors who make a purchase, found on your Shopify dashboard.
   • Importance: Indicates the quality of traffic and product-market fit.
   • Tips: Understand its variations based on product price and category. Improving it is challenging but essential for your store's health.

2. Average Order Value (AOV):

   • Definition: Total revenue divided by the number of orders.
   • Importance: Higher AOV means better profitability.
   • Tips: Increase AOV by adding more expensive products, bundling items, or using upsell apps.

3. Traffic (Visitors):

   • Definition: Total sessions or unique visitors to your site.
   • Importance: More traffic means more potential sales.
   • Tips: Use marketing strategies like influencer promotions, collaborations, and giveaways to boost traffic.

4. Setting Realistic Goals:

   • Reflect on your performance so far and set clear, achievable goals for the rest of the year.
   • Use historical data and current trends to forecast your goals.
   • Budget for your goals to ensure you’re prepared for various scenarios.

5. Executing a Marketing Plan:

   • Develop a marketing plan to close the gap between current performance and your goals.
   • Use specific tactics like influencer promotions, collaborations, and more emails to drive traffic and increase AOV.
   • Monitor and adjust your strategy based on what works and what doesn’t.

Goal-Setting Tips:

• Use my Goal-Making Calculator to set and track your goals.
• Make realistic assumptions and note them for future reference.
• Conduct a postmortem on the first half of the year to refine your strategy for the second half.

Final Thoughts:

• Consistent goal setting and monitoring are crucial for eCommerce success.
• Use the Growth Formula to plan effectively and achieve your revenue goals.
• Remember, hope is not a strategy – take actionable steps to drive growth.

Resources Mentioned

• 90-Day Marketing Plan Course (includes the goal making calculator mentioned in the episode)- use code GETAPLAN to save 50% OFF
• 1:1 Coaching Power Hours - more info and to book
• Last week's episode on Planning and Executing Sales
• Encircled.ca: visit my slow fashion eCommerce brand.
• Shopify

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