July 02, 2021
“There are three things that have to happen before anybody will ever purchase from you. Your customers have to know you, they have to like you, and they have to trust you.” - Allie Martin
Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about social media with Visibility Expert, Allie Martin. If you’re scared to show up as yourself on social media as the face of your brand, then this is a must-listen for you.
Allie Martin is a visibility expert and owns Fame and Fortune where she helps entrepreneurs gain credibility and cash through strategic social media and proactive media relations. With more than 10 years of experience, Allie has worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. In 2019, she was named a Rising Star by the Public Relations Society of America. She also produces and hosts a podcast called Selfish, a show dedicated to self-care where she interviews industry experts, entrepreneurs and shares her own thoughts on this journey.
[00:01] Introducing Allie Martin
[05:15] Helping Small Business Owners Grow Their Sales and Business
[06:44] Is It Mandatory for Small Business Owners to be the Face of Their Business?
[10:41] How Do You Choose Which Social Media Channel to Leverage?
[17:05] How Do You Strategize Your Content?
[24:31] Progress Over Perfection
[27:39] Creating a Month of Social Media Content in 30 Minutes
[33:04] The Hot Seat!
“Your customers connect with people. People connect with people. They don't connect with a logo, they don't connect with brand colors, those are all important, but they connect with people, and they purchase from people.” - Allie Martin
“When you think about the basis of marketing, there are three things that have to happen before anybody will ever purchase from you. It's called, ‘The know, like, and trust factor.’ they have to know you, they have to like you, and they have to trust you.” - Allie Martin
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