February 05, 2021
I’m pleased to welcome Alora May from Sam and Lance to share her ethical business journey. Started by Alora with her sister, Veronica, Sam and Lance is the only eco-friendly business made by women, for women, featuring over 800 products from 7 continents.
As entrepreneurs, we should always pay attention to the ever-changing customer behaviors. Now, customers are preferring sustainably made products that don’t exploit the environment, including the people and other living things around it. They are now also more active online; hence, the need to understand eCommerce and the tools to fully leverage our online presence.
Listen to the episode!
[00:01 - 04:42] Opening Segment
[04:43 - 09:51] A Sustainable Business Model
[09:52 - 15:48] Preparation is the Key
[15:49 - 25:15] Email Marketing and Pinterest
[25:16 - 31:36] eCommerce Tools You Can Use
[31:37 - 33:09] Closing Segment
“We have a lot of our brands on our platform that give back to different organizations or support charities or donations...” - Alora May
“Sustainability is a journey and learning about it is a journey.” - Alora May
Buy at Sam and Lance and start your ethical shopping spree while helping Alora and Veronica in empowering women businesses and artisans around the world. You can also visit their Facebook, Instagram, and Pinterestpages.
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