Free traffic sounds great on paper. Growing your business and attracting new customers without spending a dime is definitely an entrepreneur’s dream. A few years ago, there was a higher chance of this happening. But with changing algorithms with Facebook and Google to favour advertisers, it may just not be enough to go with the organic route.
So to help you figure out your digital marketing plan, you first need to understand the different types of paid and organic marketing. How can you make the most from your free advertising, and how can you leverage paid ads to grow your traffic?
On this week’s episode, I’m sharing why you can’t rely on free marketing to grow your business. We’ll touch on what free marketing is, and what you should be doing instead.
This week’s episode is a short introduction to organic versus paid advertising. Make sure to check back on future episodes where I’ll be sharing actionable steps to upgrade your digital marketing plan!
Have a listen to episode 7 from season 3 of Brave and Boss: The Podcast on iTunes or Soundcloud.
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KEY INSIGHTS FROM THE EPISODE:
- The different types of unpaid marketing and how they have changed in the past few years
- How to use search engine optimization (SEO) for your business
- The components of a digital marketing plan
- Why you need to have paid advertising
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