With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers.

It may sound simple but it takes a lot of research, planning, and restrategizing to use influencer marketing for your business. In today’s episode, we will deep-dive on what influencer marketing is, how it could help your business and the practical tips on how you could create a strategy. 

[00:01] Opening Segment

• Update: I’ve switched from Mailchimp to Flodesk 

[03:36]   Develop the right strategy for your business

• Social Media Influencer defined
• The influencer marketing strategy that works
• Determining your ideal customers
• Establishing the best influencer marketing partnership
• How you could save money, time and effort through proper research
• Why It’s not always about the size of followers
• Build a strategy that aligns with your goals

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