Shelby Fowler, Founder of Fempire Media, is a Facebook ads and online marketing expert passionate about helping entrepreneurs save time and make more money with an automated sales machine. Fempire Media has two ways to help entrepreneurs: “done for you” and “done with you.” Whatever option you choose, Shelby and her team will make every cent you spent worth it.
After all, that’s what entrepreneurs and business owners are looking for in ad spending. In this episode, Shelby will share the steps she’s taking to run successful ad campaigns on Facebook and Instagram. She will give some reminders that entrepreneurs should keep in mind before running an ad campaign and a few practical tools that can be used to create ad contents.
Listen to the episode!
[00:01 - 06:07] Opening Segment
FREE TRAINING to 5x your email marketing!
- Link below
- Let’s get to know Shelby Fowler
[06:08 - 20:15] Know Your Numbers and Goals
- Shelby shares how she learned Facebook marketing
How to overcome the fear of spending money on ads
- Shelby explains how
Why the first thing you should do is know your numbers
- Also learn some cheat sheets you can use
[20:16 - 32:39] Don’t Touch Your Ads for 2 Days
Here’s the fun part of creating Facebook ads for Shelby
- What’s the best bang-for-the-buck content?
- What Shelby wants you to know about ad graphics
- Pay attention to this part of an ad from big ecommerce businesses
[32:40 - 46:47] Make Sure You Are Verified
- How much an entrepreneur should invest in ads
- Don’t miss Shelby’s reminder for entrepreneurs
- Listen to her insights about the impacts of iOS updates on ads
[46:48 - 54:30] Closing Segment
- Learn more about Shelby with these hot seat questions!
- Connect with Shelby! Links below
- Final words
“If you don’t have a plan, if you don’t have a direction, you’re going to lose money.” - Shelby Fowler
“Have faith that it will all get worked out and it will probably be better for us.” - Shelby Fowler
- Tool: Facebook Audience Insights
- Podcast: The Unstoppable Entrepreneur Show
- Podcast: How I Built This with Guy Raz
- Kara Whitten
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