If you’ve scrolled through Instagram, you’ve most likely stumbled upon - and even entered - some giveaways. After all, the effort it takes to enter is minimal compared to the prizes you can win. So as a participant, giveaways are fantastic but as a business, what are the benefits and what should you be considering before you run a giveaway?
When you run a giveaway, you really have to figure out what you’re looking to get out of it. Whether it’s increased brand awareness or actual revenue, you have to decide what the best way to achieve these goals are. So you have to consider the partners you may want to work with, the giveaway terms and conditions, the cost of your prize, the type of giveaway, and more.
On this week’s episode, I’m sharing everything you need to know about hosting a giveaway. I’ll walk you through the different types, the legal considerations, how to measure the return on investment, and the exact steps you need to take to make sure your giveaway gets the results you want.
So, if you’ve ever run a giveaway and want to enhance it, or you want to run your first giveaway, this episode is definitely for you. Giveaways do have a lot of potential benefits, but there’s more planning that goes into it than you would think.
Have a listen to episode 9 from season 3 of Brave and Boss: The Podcast on iTunes or Soundcloud.
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KEY INSIGHTS FROM THE EPISODE:
- The legal factors you have to consider for your giveaway
- What terms and conditions you should include
- How to find the right partners/influencers for your giveaway
- The different types of giveaways, and what they achieve