High-converting and high-impact Facebook ads are Lauren Schwartz’ cup of tea. As a design professional for over 15 years now, Lauren has personally led the creative strategy for many businesses, including top brands like Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.
In this episode, Lauren shared a ton of value in creating profitable ads online. She talks about the importance of a creative strategy, ad campaign testing, and free tools that can help you create ads even with your phone. One rule of thumb she shared today is that you should be able to explain your product to a 5-year old. Are wondering what her other tips are?
Listen to the episode!
[00:01 - 05:33] Opening Segment
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FREE TRAINING to 5x your email marketing!
- Link below
- Let’s get to know Lauren Schwartz
[05:34 - 14:14] Creative Strategy For Your Brand
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Creative vs. Creative Strategy: What’s the difference?
- Listen to Lauren
- Learn more about “super ads”
- Hear from Lauren’s on how to attract clients
- Learn how to distinguish between a product’s feature and benefit
[14:15 - 24:19] Assessing the Ad Campaign
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Learn these hacks and tips from Lauren to up your paid advertising game!
- The type of ad you should not underestimate
- The Facebook feature that builds the “winning” ads
- The 2 metrics to assess your ads according to Lauren
[24:20 - 34:57] No Budget, No Problem
- When to place your product on a video ad
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No budget for ads? No problem!
- Listen to Lauren
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Tools you can use to create ad content
- Canva
- Capcut
- Life Lapse
[34:58 - 39:23] Closing Segment
- Learn more about Lauren with these hot seat questions!
- Connect with Lauren! Links below
- Final words
Tweetable Quotes:
“For me, it’s just so important to build those relationships with those clients and really just help them grow their business...” - Lauren Schwartz
“Anything that looks super native to the feed always outperforms any high-production shoot that we have.” - Lauren Schwartz
Resources:
- Brave and Boss: The Podcast Episode 136: The Framework for Successful Facebook Ads
- Canva
- Capcut
- Life Lapse
- Mindright
- Book: Better and Faster
Connect with Lauren or follow her on LinkedIn, Twitter, and YouTube. Check out The Loft 325 and their Facebook and Instagram pages.
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