Congratulations, you’ve survived (and hopefully thrived through) the Black Friday/Cyber Monday craziness. But don’t get too comfortable, the holiday season is in full swing. For most product-based businesses, sales tend to slow down after ship deadlines pass in December, so you definitely want to make the most of this festive season.
If the holidays have snuck up on you, don’t be worried. At this time of the year, customers are looking for an effortless and stress-free shopping experience, and you can definitely make a few changes to provide this for them.
On this week’s episode, I’m sharing my advice for marketing during the holiday season. From your website design to the promotions you have, there are tons of things you can do to put your brand at the top of your customer’s gift ideas.
Keep in mind that when your customers are gifting your products to their friends and family, they’re introducing them to your brand. So, think of all the things you can do to make this hectic season a bit easier for your customers.
Have a listen to episode 35 from season 2 of Brave and Boss: The Podcast on iTunes or Soundcloud.
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KEY INSIGHTS FROM THE EPISODE:
- The easy changes can you make to your website for the holiday season
- The different options for e-commerce gift cards
- Answering the question - should you have an end of year sale?
- How can you make your orders feel more personalized?
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