This podcast episode is sponsored by Tailwind. Pinterest scheduling with Tailwind helps you grow your business with more traffic, so you can spend time doing what you love!
This week, we’re combining two of my favourite topics: email marketing and chatting with other female entrepreneurs. In previous episodes (and my email marketing course), I’ve talked about how email marketing is the number one revenue source for my eCommerce business. From welcoming shoppers to our brand to showcasing new products, email marketing is an essential tool for connecting with our customer base and selling our products.
Clearly, I’m a huge fan of email marketing and I’m thrilled to welcome eCommerce expert and “Klaviyo ninja” Jessica Totillo Coster to the podcast. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, Jessica has a wealth of knowledge when it comes to email marketing, SEO, and web development.
On this week’s episode, I’m chatting with Jessica from eCommerce Badassery to give you a full rundown on email marketing and how to turn your customers into repeat purchasers. She’ll share everything from email marketing benchmarks to creating automations and best practices for sending out emails.
This episode is super actionable, so get ready to take some notes and turn email marketing into a top revenue driver in your business.
Have a listen to episode 8 from season 4 of Brave and Boss: The Podcast on iTunes or Soundcloud.
And, don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!
KEY INSIGHTS FROM THE EPISODE:
- What content should you be including in your emails to be relevant for your customers?
- When is the best time to send emails and maximize open rates?
- What are the three fundamental automations every eCommerce business should have?
- What are dynamic blocks and how can they help you upgrade your emails?
RESOURCES
- This podcast episode is sponsored by Tailwind. Pinterest scheduling with Tailwind helps you grow your business with more traffic, so you can spend time doing what you love! Get a FREE trial and $30 credit when you subscribe to Tailwind here.
- Check out Jessica's website and her free resource library! Also make sure to check out her podcast, Facebook and Instagram.
- Here's Jessica's recommended email software: Klaviyo
- Jessica's favourite podcasts: Build Your Tribe & eCommerce MasterPlan
- What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out.
- Follow me on Instagram!
- Join our FREE Facebook group for eCommerce store owners
