Think about your favourite stores to shop from. When shopping in person, these stores likely all have a few things in common: they’re easy to navigate and they have helpful staff to make your shopping experience seamless. When you’re shopping online, you may not have the luxury of having a customer service rep with you, so instead you rely on clear communication and smooth user experience.
So how can you make sure your website provides this seamless experience and converts your visitors into shoppers? Reese Spykerman from Design by Reese is here to help. With a background in journalism, graphic design, and web development, Reese is a jack-of-all-trades when it comes to helping eCommerce founders scale their business.
On this week’s episode, I’m chatting with Reese to help eCommerce entrepreneurs optimize their website’s design and copy to attract their ideal customers and make sales.
Reese’s advice is actionable and applicable for all eCommerce businesses. So if you want to find out why customers are leaving your website without purchasing or you want to fix up the copy on your about page, this one’s for you.
Have a listen to episode 10 from season 4 of Brave and Boss: The Podcast on iTunes or Soundcloud.
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KEY INSIGHTS FROM THE EPISODE:
- How should you frame the copy on your website to attract your ideal customer?
- What’s your process for writing an about page?
- Three things that drive shoppers away from your website
- Why website speed is important for keeping customers