March 04, 2017

5 Tips for Writing Emails that Convert to Sales

5 tips for writing better emails

I often talk on this blog about the importance of email marketing.

I LOVE email marketing.

When I first started my online store, I didn't feel this way. At all.

I actually didn't realize for the first 3-months of my online store that my email opt-in form was BROKEN on my website. Yes, you couldn't actually sign-up. The emails went nowhere.

(Face palm).

After switching from my arch nemesis, Magento to my fav eCommerce platform, Shopify, I started to refocus on email marketing.

Now, email marketing is my biggest and most profitable channel for sales for Encircled.

In this week's audio blog, I give you 5 tips for writing emails that convert browsers to buyers, and will ultimately help you build a steady stream of revenue from your newsletter. 


Guess what? I made you a FREE worksheet to help you implement the concepts.

You can grab it here.

In summary, the 5 tips for writing emails that convert to sales:

1. Using a compelling subject line for your emails

2. Have an objective and clear focus for the email

3. Make it personal - relevant, engaging and connect emotionally

4. Have a clear call to action for the email, and make it prominent

5. Alternate sales and update emails. Leverage that 'jab jab right hook' principal from Gary V.

That's it - over to you to take some action and start writing better emails. 

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Looking to put your sales on the fast track to growth? Check out the free 5-day boost my sales challenge? Sign-up here.

Want to get serious about setting better goals for your eCommerce store?

Check out my Goal Making Calculator and eCourse. It's available as a digital download immediately.

This innovative tool will take your revenue goals and translate them into actionable traffic goals. The included Traffic Planner is designed that make your marketing plan clear, and ROI-focused.
There's also a 1-hour training video included which will give you my best practices for goal setting, walk you step-by-step through the process of using both tools, and a sample store.

Wishing you much abundance + retail bliss,