Are you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows us how starting a business in a time of uncertainty can have a negative impact on sales. You don't want to miss this episode since Kristi offers relevant and meaningful tips on how to increase traffic and sales, and provides a 90-day marketing plan template so you can start to strategize and put some plans in place to get your eCommerce sales growing.
Key Highlights:
[00:20 - 05:24] Open Segment
An overview of why sales are the oxygen of an eCommerce business.
The reasons why your sales aren't growing and what you can do to turn that around.
You need to know what your goals are if you don't have historical sales to look back on.
[05:25 - 12:37] Make Sure You Have Enough Inventory Available
There is a balance between launching new products and having replenishment of products to support new and existing customers
The key to success in eCommerce is making sure that you have a product line that can be extended off of what you have currently.
Making sure that your design calendar is in line with your product launches can help you achieve success.
[12:37 - 20:35] Focus on New Customer Acquisition and Use paid channels
Why people are bouncing off your site without viewing many pages.
How you can track and look for key metrics.
What you can do if you’re not growing your average order value year over year.
[20:35 - 21:46] Closing Segment
Don't freak out if your sales aren't growing. You can really turn around and get it back on track.
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Key Quotes:
"I just decided to really slow down and focus on what matters most, what drives the most revenue for us." - Kristi Soomer
"You have to really know your numbers, know what's driving the sales decline, and then be able to test stuff to see if you can fix it." - Kristi Soomer
