This week on the podcast, I'm sharing 3 Facebook ad campaigns for eCommerce that you can start with if you're new to Facebook ads.
These easy 'warm' campaigns can be a great option for those who are new to Facebook, or want to dip their toes into advertising more warmer audiences.
Make sure you grab your laptop, open up your Facebook ads account and follow along with the podcast.
In summary, the three types of campaigns:
- Retargeting - did not buy, but visited your site
- Lapsed buyers - have bought before, but not recently
- Catalogue sales - broad match - Facebook shows your dynamic ads to people more likely to buy (because they've been searching similar items)
Resources
- How to setup Facebook Ad pixel on Shopify
- How to create custom audiences
- How to export a customer list in Shopify
- How to create product catalogue via Shopify + Facebook
Good luck!
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