January 06, 2018

10 things I learned running an eCommerce Business in 2017

ecommerce shopify lessons learned in 2017

2017 was a crazy year of ups and down for me, running my ethical fashion brand, Encircled.

Encircled hit a new revenue high, up about 125% over last year on average. Huge growth for a product-based business!

We tripled our team, moved offices and tripled our space, and doubled down on a few key strategies. Some things worked, some didn't.

Have a listen to the podcast to hear the full story around the ten things I learned this year.

I'll talk about what worked, what didn't, where I got stuck and where I found opportunity. Hopefully this can help you learn more about what it takes to run a successful online store (and the challenges you may face at every stage!)



In summary, here are the 10 things I learned running Encircled, my eCommerce clothing brand in 2017.

  1. Facebook ads do work
  2. Managing your bottom line is super important with a high growth company
  3. Sometimes you have to run a sale, and that’s ok
  4. Product-based businesses are capital intensive
  5. HIring is easy, letting go is hard
  6. Knowing your analytics is key to scaling profitably
  7. Maintaining your inventory and website is a daily practice
  8. Solopreneurship is lonely but it doesn’t have to be
  9. The riches are in the niches
  10. Big leaps are necessary for big growth

 All the best for an amazing 2018! 

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