Ready to grow?
This is one of the only email marketing courses developed for eCommerce entrepreneurs like you BY an eCommerce entrepreneur who's been in your shoes.
If you're not measuring your marketing, you're not running a business.
You’ve got a hobby. Posting without a strategy or plan on social media, or sending a random email every now and then won’t get you to your goals.
If you dream of $25k months (or beyond) in your eCommerce business, then this course is for you. It will help you get organized with your email marketing plan, set the right goals, take action and measure your success.
I’ve helped hundreds of entrepreneurs like you scale their online stores through one-on-one coaching, and most notably, taken my own sustainable direct-to-consumer fashion brand, Encircled from $0 to a multi-million dollar business in five years.
It’s rare to find a business coach or course creator who’s been in the exact shoes you’re in right now, but trust me I have.
I’ve felt the call towards building a business more aligned with my purpose. I’ve dreamt of leaving my successful career to follow my passion. I’ve operated a business without much of a plan and been frustrated with the results.
All of this can change for you. It has for me.
Are you ready to....
....write emails that have your subscribers responding, “I love this!”?
Are you ready to create systems, processes and a plan for your email marketing?
Are you ready to design automated emails that generate revenue while you sleep?
I’ve taken everything I’ve learned from building and running my 7-figure eCommerce brand and created a course filled not just with the ‘what’, but the ‘how’.
I’m handing over the step-by-step system to scale your email marketing so that you can smash your traffic and revenue goals.
What can you do with more sales?
Start paying yourself
Hire a team
Get studio space
Create more products
Quit your day job
Build a sustainable business
Re-invest in other marketing channels
Live a more fulfilled life
Create a more conscious supply chain
Grow even more
Here's what YOU'LL GET inside the Email Marketing Masterclass.
Without goals, how do you know when you've made it? In Module, one, I'll teach you how to master the analytics and data required to optimize and grow your email revenue. Learn how to set better goals and crush them. Easily identify what's working and what's not in your email content to make emails that your customers will love.
You can't build a house on a shaky foundation. In this module, I'll help you figure out how to choose the right email software (or decide if you're on the right one!), how to leverage the MOST underrated emails to instantly generate revenue, and go over the rules, regs and best practices for email.
Growing your list and sending amazing content go hand in hand. In this module, you'll learn my tried and tested techniques for building an irresistible email opt-in, promoting it and other list amplifiers that will send your list into hyper speed growth!
This is the moneymaker module. Here, I'll teach you how to get to know your dream customer so that your emails are opened on the regular. I'll give you all the tools and tricks to develop the core automations every eCommerce store needs, develop a content calendar (including my extensive content planning process) and learn how to put everything on automatic.
BONUS!
Because email isn’t just about email. It’s about content, mastering your mindset and implementing a strategy that maximizes the impact of the emails you’re creating.
- Money Mindset + Sales training - Hate asking for the sale? Feel like you struggle with charging the proper price for your product? This training will bust through common mindset blocks to set you up for success.
- Ever send out an email with a typo or the wrong subject line? Uhm. Me too. Mistakes happen. In the Releasing perfectionism training, I’ll walk you through a thought process for dealing with failure, letting go of mistakes and learning along the way.
- Spending hours on an email? Let’s make it MORE than just an email. In the Content Marketing Machine formula training, I’ll share the secrets to maximizing the content you’re making for email across all your channels.
All of this in ADDITION to the core modules!
The Creator of the Email Marketing Masterclass
eCommerce entrepreneur of the certified B Corporation, Encircled, proud dog mom to Harlow, host of Brave + Boss the podcast, former competitive Athlete with an MBA, Finance Degree, mentor coach in Marie Forleo’s B-School with a 10+ year career globetrotting as a consultant, working with C-level executives and multinational retailers. I’ve been featured in FLARE magazine, Chatelaine, and my startup was named to the Startup500 fastest growing list and I was awarded a clean50 award for my contribution to conscious capitalism.
K, so that sounds intimidating right?
I’m really not! If you’ve listened to my podcast, Brave and Boss, you’ll know that I’m actually a super-down-to-earth Canadian. I focus on practical advice, and I never teach anything that I don’t implement or haven’t tried. About six years ago, I made the leap and left a cushy 6-figure consulting job to follow my passion in sustainable fashion. As I said earlier on - I’ve been in your shoes. I started Encircled with $20k in cash, and no fashion background. I sewed my first sample on my living room floor, and packed my own orders for two years. It was a grind.
And then, it started to take off.
The difference? I made a plan. Operating a startup ecommerce brand without a plan is like steering a ship without a map. You’ll never end up in the right place if you don’t know where you’re trying to goal.
This is why I’m so passionate about helping other entrepreneurs, like yourself get clear on their revenue goals, and make dynamic digital marketing plans and learn the analytics required to understand what’s working and what’s not.
My teaching style? Actionable. To the point. A balance of theory with real life examples. Takeaways. Homework. Swipe files. Processes. Checklists. Goals. Metrics.
My experience is here to inspire you, and guide you to a more profitable business through this masterclass.
SOUND GOOD? SO HOW MUCH?
When you enroll today this is what you’ll receive.
That’s a total value of over $5000+.
Email Marketing Masterclass FAQs
How much time will I need to invest in the course?
The course will take a 3 - 5 hours a week to complete, including homework from each module. The last two modules are the longest, and will require a few weeks to get through. You can go at your own pace! Each bonus replay of the live coaching sessions is approximately an hour in length as well, if you want to watch those to add to your experience.
Am I too advanced for this course? Or am I too much of a beginner?
The course is designed to work to add value to eCommerce entrepreneurs at many different levels. We cover the fundamentals of email marketing (often missed by even successful stores!) through to more advanced techniques. Check out the webinar for an overview of what’s included in the course and reach out with questions if you’re not sure. If you’re doing under $25k a month in revenue, I can confidently state that you’ll find massive value out of this course.
What’s the difference between the live course and self-study?
The live course included FOUR live group coaching sessions with me! They were recorded and available to re-watch for the live course participants or self-study. If you’re joining the course on self-study mode, don't stress - you haven't missed out on anything! All course materials, downloads and training is the same.
Is there a Facebook group or community for students?
I’ve decided to NOT create another Facebook group for this course. You’re more than welcome to join the FREE Facebook group, Brave + Boss Entrepreneurs where you’re free to chat with other students about topics and post questions, feedback and connect.
Will you cover off all the how-to’s for setting up the tech portion of email marketing?
Tech for email marketing is covered off at a high level, however, I decided to focus on a deep dive into the strategy and planning (which is harder to do, and harder to google). I know that you’re a savvy entrepreneur, and you’ve gotten this far by figuring it out on your own, so if you’re ever stuck on a tech issue, just remind yourself, as Marie Forleo says, “Everything is figureouttable”. My go-to’s for tech are direct to the software provider, Google and then Facebook groups.
Do you guarantee and increase in sales after taking this course?
No. It’s impossible to know how many students will implement the work (though I do my best to make it as actionable as possible!). The reality is from many years in coaching and course creation is that you get what you put into it. There are so many variables at play, and I’m not big into making claims that I can’t back up. What I do know is that I’ve used these exact techniques I’m teaching to take my online sales from $0 to multi-millions in revenue annually. Our email represents 30-40% of our sales, so that’s a really good track record!
Can I get a refund, please?
I don’t offer refunds on digital products but I am happy to answer any questions that you haven’t found answered above via email. Contact me here.