The Email Marketing Masterclass

The step-by-step roadmap to scale your email marketing (and revenue) for your eCommerce store

The step-by-step roadmap to scale your email marketing (and revenue) for your eCommerce store

Put your purpose-driven business almost on automate.

Put your purpose-driven business almost on automate.

Start generating predictable revenue with a clear email marketing plan.

Hey, I'm Kristi

Hey, I'm Kristi

I’ve helped hundreds of entrepreneurs like you scale their online stores.

And taken all my experience scaling my eCommerce fashion brand from $0 to multi-million dollars in revenue and coaching eCommerce founders to develop this course. 

It’s rare to find a business coach or course creator who’s been in the exact shoes you’re in right now, but trust me I have.

I’ve felt the call towards building a business more aligned with my purpose. I’ve dreamt of leaving my successful career to follow my passion. I’ve operated a business without much of a plan and been frustrated with the results.

All of this can change for you. 

It has for me.

Module 1 - Goals + Analytics

Module 1 - Goals + Analytics

Without goals, how do you know when you've made it?

In Module one, I'll teach you how to understand email analytics and set clear revenue goals, and key performance indicators for your online store. 

Easily identify what's working and what's not in your email marketing to make emails that your customers will love.

Module 2: Set the Foundation

Module 2: Set the Foundation

You can't build a house on shaky ground. 

In module two, I'll help you figure out how to choose the right email software (or decide if you're on the right one!), how to leverage the MOST underrated emails to instantly generate revenue, and go over the regulations and best practices for email.

Module 3 - Accelerate your list growth

Module 3 - Accelerate your list growth

Growing your list and creating amazing content go hand in hand. 

In module three, you'll learn my tried-and-tested techniques for designing an irresistible email opt-in. We'll dial into your ideal customer and brand values.

I'll teach you how to promote your opt-in across other channels so you can accelerate your list growth.

Module 4 - Campaigns, Automations and Processes

Module 4 - Campaigns, Automations and Processes

This is the moneymaker module.

In module four, I'll teach you how to get to know your dream customer so your emails are opened on the regular. 

I'll give you the tools, systems and processes you need to develop a content calendar, create high-converting email campaigns and develop the core automations every eCommerce store should have.

Email Marketing Masterclass Bonuses

Because mastering email marketing isn't just about learning how to create a content strategy, it's about managing your mindset. 


BONUS: Money Mindset + Sales Training

Hate asking for the sale? Feel like you struggle with charging the proper price for your product? Feel like you're "bothering" people with your emails?

This bonus training will bust through common mindset blocks around money and sales to set you up for success.




BONUS: Releasing Perfectionism Training

Ever sent out an email with a typo? Or worse, the wrong subject line? Me too! These things happen. What matters is how and what you learn from your mistakes.

In this bonus training, I'll walk you through a thought process for dealing with failure, letting for of mistakes and learning along the way.



BONUS: Content Marketing Machine Training

Spending hours on your email newsletter? Let's make that email work harder for you! In this bonus training, I'll share the secret for taking one email newsletter and creating content for multiple channels like Instagram, Pinterest, Facebook and more.

Ready to write emails that convert?

Ready to write emails that convert?

Enroll today for just $897.


Don't forget, I've been in your shoes.

I started my fashion brand with $20k in savings and NO fashion background.

I sewed my first product sample on my living room floor, on a sewing machine bought off of Craigslist (and broke the needle on the first go)

I've sent out emails that generated ZERO sales with cringe-worthy graphics.

I've sat in front of my computer for hours completely unsure of what content to create and how.


Building a business from scratch isn't easy, but I can help

If you’ve listened to my podcast, Brave and Boss, you’ll know I’m a super-down-to-earth Canadian. I focus on practical advice, and never teach anything I don’t implement or haven’t tried.

Here's what else you need to know...

  • I've got not one, but three degrees - an MBA from Queen's, a finance degree from Western University and certificate in Entrepreneurship from Cornell.
  • I'm the founder of one of the few apparel brands in Canada that are B Corp certified.
  • I'm a proud dog mom to Harlow
  • I'm a former competitive athlete
  • I spent 10+ years in my career globetrotting as a management consultant for multi-national retailers prior to starting my business for top tier firms like ThoughtWorks and PwC.
  • I've been featured in the Globe & Mail, FASHION Magazine, and Chatelaine
  • My startup was named to the Startup500 fastest growing list
  • I've been awarded a clean50 award for my contribution to conscious capitalism 


Why does this matter? 

By taking this course, you get the best of both worlds. 

You get a formally educated marketer and operations guru who's actually built a business from the ground up. In addition, I've seen the inside of top retailers and how they function. Plus, I'm an experienced coach, cheerleader and mentor for brands just like yours.

Because I've likely been at the same stage you are at today with your business. I've felt the frustration of inconsistent sales, and not having a clear marketing strategy. And I know exactly what it takes to get to the next level.

This is why I’m so passionate about helping other entrepreneurs, like you.  


Let's Get Email Marketing

When you enroll today this is what you’ll receive.

  • Four Email Marketing Training Modules: Over 30+ hours of step-by-step training on mastering eCommerce email marketing (value $2500)
  • Actionable Spreadsheets: Email Scorecard worksheet, Goal setting worksheet (value $100)
  • Workbooks: The Opt-in Development guidebook, The Content Planning guidebook, Sample Content Calendars, Blank Content Calendars. (value $500)
  • Swipe files: Email Automation copy swipe file, Email Content Cheatsheet, Transactional Email copy swipe file (value $500)
  • Processes and systems: Transactional email checklist, Pre-send Campaign Checklist, Email Automation Flows, Content Planning process, (value $1000)
  • Resources guides: 40+ Ways to Build your List, Analytics resources, Pop-ups, Email software comparison, Landing page comparison software, Email Regulations, How to do Paid List Building, How to hire Graphics help (value $400)
  • + 3 Bonus trainings: Money + Sales Mindset, Releasing Perfectionism, and Content Marketing Machine Formula (value $250)

    That’s a total value of over $5000+.

    Email Marketing Masterclass FAQS

    How much time will I need to invest in the course?

    The course will take a 3 - 5 hours a week to complete each module, including homework. The last two modules are the longest, and will require a few weeks to get through.

    You can go at your own pace! You'll get immediate access to all modules when you enroll.

    Each bonus replay of the live coaching sessions is approximately an hour in length as well, if you want to watch those to add to your experience.

    Am I too advanced for this course? Or am I too much of a beginner?

    The course is designed to work to add value to eCommerce entrepreneurs at many different levels.

    We cover the fundamentals of email marketing (often missed by even successful stores!) through to more advanced techniques.

    If you’re doing under $50k a month in revenue and have an email list, I can confidently state that you’ll find massive value out of this course.

    What’s the difference between the live course and self-study?

    The live course included FOUR live group coaching sessions with me! They were recorded and available to re-watch for the live course participants or self-study.

    If you’re joining the course on self-study mode, don't stress - you haven't missed out on anything! All course materials, downloads and training is the same.

    Will you cover off all the how-to’s for setting up the tech portion of email marketing?

    Tech for email marketing is covered off at a high level, however, I decided to focus on a deep dive into the strategy and planning (which is harder to do, and harder to google). I know that you’re a savvy entrepreneur, and you’ve gotten this far by figuring it out on your own, so if you’re ever stuck on a tech issue, just remind yourself, as Marie Forleo says, “Everything is figureouttable”. My go-to’s for tech are direct to the software provider, Google and then Facebook groups.

    Do you guarantee and increase in sales after taking this course?

    No. It’s impossible to know how many students will implement the work (though I do my best to make it as actionable as possible!). The reality is from many years in coaching and course creation is that you get what you put into it. There are so many variables at play, and I’m not big into making claims that I can’t back up. What I do know is that I’ve used these exact techniques I’m teaching to take my online sales from $0 to multi-millions in revenue annually. Our email represents 30-40% of our sales, so that’s a really good track record!

    Can I get a refund, please?

    I don’t offer refunds on digital products but I am happy to answer any questions that you haven’t found answered above via email. Contact me here.


    Ready? Enroll in the Course for $897