The Email Marketing Masterclass
Hey, Purpose-Driven boss.
Do you struggle to grow your online sales? Do you freeze-up when you have to write an email newsletter? Do you want a content strategy but have no idea how to begin?
I've been in your shoes.
I'm Kristi, the creator of the Email Marketing Masterclass and the founder of a multi-million dollar direct-to-consumer ethical fashion brand.
The real secret to making more money is creating amazing emails.
If you dream of $25k months (or beyond) and have an email list, then this course is for you.
The Email Marketing Masterclass will teach you how to set goals, understand analytics, create an email marketing strategy, develop a high-converting opt-in bonus and send emails and automations that generate sales.
You'll learn how to measure your success, optimize your campaigns and create content that has your customer opening your emails on the regular.
Top eCommerce brands generate 30% - 50% of revenue through email marketing.
You can do this too.
Hey, I'm Kristi
I’ve helped hundreds of entrepreneurs like you scale their online stores.
And taken all my experience scaling my eCommerce fashion brand from $0 to multi-million dollars in revenue and coaching eCommerce founders to develop this course.
It’s rare to find a business coach or course creator who’s been in the exact shoes you’re in right now, but trust me I have.
I’ve felt the call towards building a business more aligned with my purpose. I’ve dreamt of leaving my successful career to follow my passion. I’ve operated a business without much of a plan and been frustrated with the results.
All of this can change for you.
It has for me.
Are you ready to...
...write emails that have your subscribers responding, I love this!?
...to create systems, processes and a plan that make it simple and easy to write your newsletter?
... to design automated emails that generate revenue while you sleep?
I’ve taken everything I’ve learned from building my 7-figure eCommerce brand and created a course filled not just with the ‘what’, but the ‘how’.
I’m handing over the step-by-step system to scale your email marketing so that you can smash your traffic and revenue goals (and set some, if you're missing those too!)
What can you do with more sales?
Start paying yourself or give yourself a raise
Hire a team
Get studio space
Create more products
Have more impact
Quit your day job
Re-invest in other marketing channels
Live a more fulfilled life
Create a more conscious supply chain
Here's what you get inside the Email Marketing Masterclass.
Module 1 - Goals + Analytics
Without goals, how do you know when you've made it?
In Module one, I'll teach you how to understand email analytics and set clear revenue goals, and key performance indicators for your online store.
Easily identify what's working and what's not in your email marketing to make emails that your customers will love.
Module 2: Set the Foundation
You can't build a house on shaky ground.
In module two, I'll help you figure out how to choose the right email software (or decide if you're on the right one!), how to leverage the MOST underrated emails to instantly generate revenue, and go over the regulations and best practices for email.
Module 3 - Accelerate your list growth
Growing your list and creating amazing content go hand in hand.
In module three, you'll learn my tried-and-tested techniques for designing an irresistible email opt-in. We'll dial into your ideal customer and brand values.
I'll teach you how to promote your opt-in across other channels so you can accelerate your list growth.
Module 4 - Campaigns, Automations and Processes
This is the moneymaker module.
In module four, I'll teach you how to get to know your dream customer so your emails are opened on the regular.
I'll give you the tools, systems and processes you need to develop a content calendar, create high-converting email campaigns and develop the core automations every eCommerce store should have.
Email Marketing Masterclass Bonuses
BONUS: Money Mindset + Sales Training
Hate asking for the sale? Feel like you struggle with charging the proper price for your product? Feel like you're "bothering" people with your emails?
This bonus training will bust through common mindset blocks around money and sales to set you up for success.
BONUS: Releasing Perfectionism Training
Ever sent out an email with a typo? Or worse, the wrong subject line? Me too! These things happen. What matters is how and what you learn from your mistakes.
In this bonus training, I'll walk you through a thought process for dealing with failure, letting for of mistakes and learning along the way.
BONUS: Content Marketing Machine Training
Spending hours on your email newsletter? Let's make that email work harder for you! In this bonus training, I'll share the secret for taking one email newsletter and creating content for multiple channels like Instagram, Pinterest, Facebook and more.
Don't forget, I've been in your shoes.
I started my fashion brand with $20k in savings and NO fashion background.
Building a business from scratch isn't easy, but I can help
If you’ve listened to my podcast, Brave and Boss, you’ll know I’m a super-down-to-earth Canadian. I focus on practical advice, and never teach anything I don’t implement or haven’t tried.
Here's what else you need to know...
- I've got not one, but three degrees - an MBA from Queen's, a finance degree from Western University and certificate in Entrepreneurship from Cornell.
- I'm the founder of one of the few apparel brands in Canada that are B Corp certified.
- I'm a proud dog mom to Harlow
- I'm a former competitive athlete
- I spent 10+ years in my career globetrotting as a management consultant for multi-national retailers prior to starting my business for top tier firms like ThoughtWorks and PwC.
- I've been featured in the Globe & Mail, FASHION Magazine, and Chatelaine
- My startup was named to the Startup500 fastest growing list
- I've been awarded a clean50 award for my contribution to conscious capitalism
Why does this matter?
Let's Get Email Marketing
When you enroll today this is what you’ll receive.
That’s a total value of over $5000+.
Email Marketing Masterclass FAQS
How much time will I need to invest in the course?
The course will take a 3 - 5 hours a week to complete each module, including homework. The last two modules are the longest, and will require a few weeks to get through.
You can go at your own pace! You'll get immediate access to all modules when you enroll.
Each bonus replay of the live coaching sessions is approximately an hour in length as well, if you want to watch those to add to your experience.
Am I too advanced for this course? Or am I too much of a beginner?
The course is designed to work to add value to eCommerce entrepreneurs at many different levels.
We cover the fundamentals of email marketing (often missed by even successful stores!) through to more advanced techniques.
If you’re doing under $50k a month in revenue and have an email list, I can confidently state that you’ll find massive value out of this course.
What’s the difference between the live course and self-study?
The live course included FOUR live group coaching sessions with me! They were recorded and available to re-watch for the live course participants or self-study.
If you’re joining the course on self-study mode, don't stress - you haven't missed out on anything! All course materials, downloads and training is the same.
Will you cover off all the how-to’s for setting up the tech portion of email marketing?
Tech for email marketing is covered off at a high level, however, I decided to focus on a deep dive into the strategy and planning (which is harder to do, and harder to google). I know that you’re a savvy entrepreneur, and you’ve gotten this far by figuring it out on your own, so if you’re ever stuck on a tech issue, just remind yourself, as Marie Forleo says, “Everything is figureouttable”. My go-to’s for tech are direct to the software provider, Google and then Facebook groups.
Do you guarantee and increase in sales after taking this course?
No. It’s impossible to know how many students will implement the work (though I do my best to make it as actionable as possible!). The reality is from many years in coaching and course creation is that you get what you put into it. There are so many variables at play, and I’m not big into making claims that I can’t back up. What I do know is that I’ve used these exact techniques I’m teaching to take my online sales from $0 to multi-millions in revenue annually. Our email represents 30-40% of our sales, so that’s a really good track record!
Can I get a refund, please?
I don’t offer refunds on digital products but I am happy to answer any questions that you haven’t found answered above via email. Contact me here.