90-DAY COACHING RETAINER
Launch your eCommerce product-based business once. Properly.
A done-with-you coaching retainer for pre-launch and early stage product founders who are ready to stop guessing and start building a profitable eCommerce brand — with someone who has actually done it.
THE REALITY
Most product-based business founders launch too early and are underprepared.
They spend months — sometimes years — figuring out what they should have known before they started. Wrong pricing. Unclear brand. No real launch strategy. A website that doesn't convert. eCommerce marketing tactics with no foundation underneath them.
The result? A launch that lands flat. Revenue that doesn't come. Confidence that takes a hit.
It doesn't have to be that way.
THE SOLUTION
Strategic support that goes beyond the a single coaching session.
Launch Strong is a 90 day private coaching retainer designed for eCommerce and product-based business founders who want to build properly from the start — with an experienced strategist in their corner every step of the way.
This isn't generic business coaching. It's specific, hands-on strategic support from someone who built a conscious product brand to nearly $3M in revenue — and learned every hard lesson along the way so you don't have to.
We work on your business together. Not just in our sessions.
WHO IT'S FOR
This was built for you if...
- You're pre-launch or early stage (under $10K in revenue) with a product-based eCommerce business you're serious about building
- You still have income from a job and are ready to invest in building this properly
- You're in the conscious, sustainable or purpose-driven product space
- You're tired of piecing it together from free content and want a real strategy
- You want to launch once — with a solid foundation — instead of rebuilding everything later
This is not the right fit if you're looking for a quick fix, not ready to do the work, or want guaranteed sales results.
Coaching works when you do.
What's included
EVERYTHING YOU NEED TO FEEL SUPPORTED LAUNCHING YOUR BRAND
KEY DELIVERABLE
The Launch Ready Blueprint
A customized launch plan we co-create together across 90 days. You finish with something real and tangible — not just notes from coaching calls.
- Revenue modeling and traffic planning
- Profit-validated pricing strategy
- Brand value proposition
- Ideal customer profile
- eCommerce website review and recommendations
- Email opt-in and content strategy
- Supply chain readiness
- Your product launch roadmap
A real eCommerce Founder & Operator
ABOUT YOUR COACH
I've spent 14 years building Encircled — a Canadian-made conscious fashion brand — from a side hustle to a nearly $3M eCommerce business. I've navigated supply chain, pricing, brand building, team hiring and marketing strategy across every stage of growth.
I've also restructured my brand to profitability during one of the hardest periods in sustainable fashion — which means I understand not just the growth phase, but what it takes to build something resilient.
My eCommerce coaching clients get lived experience, not theory.
I'm not your cheerleader. I'm your strategist
Most coaches will hype you up. I'll tell you what's actually holding your business back — and exactly what to do about it.
THE INVESTMENT
Simple, transparent pricing.
$2500 USD
per month · 3 month minimum commitment
This is a serious investment for serious product founders. If you're ready to stop figuring it out alone and start building your eCommerce brand with someone in your corner, this is for you.
HOW IT WORKS
Four simple steps to get started.
01
Apply
Book a free 30 minute discovery call to make sure we're the right fit
02
Onboard
Complete a detailed questionnaire so we hit the ground running in session one
03
Build
We get to work on your Launch Ready Blueprint across 90 days together
04
Launch
You finish with a complete strategy, a clear plan and the foundation to execute
01
Apply
Book a free 30 minute discovery call to make sure we're the right fit
02
Onboard
Complete a detailed questionnaire so we hit the ground running in session one
03
Build
We get to work on your Launch Ready Blueprint across 90 days together
04
Launch
You finish with a complete strategy, a clear plan and the foundation to execute
Proven Impact
"She was straight up, and gave me the advice I didn't necessarily ask for but really needed to hear. She has the right amount of compassion and analytics to give it to you straight and really help you. Not just a useless business coach of a positivity."
"Transformative experience. Kristi guided me through a period in my business where I didn’t know what direction I wanted to take. She guided me through simplifying my tactics, refocusing on the goals that actually matter, and getting on a path to a more sane version of e-commerce marketing. Highly recommend you work with Kristi!"
"She provided concise and actionable advice that I was able to implement right away."
READY?
Let's build your eCommerce brand right.
I take on a limited number of Launch Strong clients at a time to make sure every product founder gets the attention their business deserves. If you're ready to stop going it alone, let's talk.
Have questions before booking? Email me here and I'm happy to help.