Many conscious brands choose to opt out of Black Friday-Cyber Monday (BFCM) - which is a BIG mistake.
I understand the desire to not come off 'salesy', the aversion to pushing unnecessary consumption, and the feeling like you can't possibly match the discounts of larger brands - however, BFCM is a great opportunity to generate revenue for your purpose-driven brand.
And guess what? More revenue = more impact. You can hire more. You can make your supply chain more sustainable. You can grow, and take the share of wallet away from brands who don't want to do good in the world.
In this 2.5 hour recorded workshop, I'll walk you through all of the steps of how to plan a well-thought out, profitable and sustainable Black Friday sale that aligns with your values.
I'm on a mission to empower eCommerce entrepreneurs to achieve their first million through education, coaching and community. Learn more