Want to grow your online sales?
Take my FREE 5-day boost your sales online challenge.
5 days, 5 emails, and a full process to take you from flailing to flourishing with your eCommerce business.

Investment:  Free

Sign-up here. Access is immediate!

Ready to take your online store to the next sales level? Want to move from 3-figure to 4-figure or 5-figure sales?
Check out my Goal Making Calculator + eCourse.

The Goal Making Calculator uses common business metrics to figure out exactly how much traffic you need to drive to your website to achieve your goal

This is the exact tool that I use in Encircled, and with my clients to set actionable monthly sales goals.

This is designed for the direct to consumer online brands who are ready to level up their business.

I've also included my Traffic Planner Tool which is essential for building a bottom-up marketing plan to crush your sales goal. There is a 1-hour training video included on why and how to set goals, and a walk through of how to best use the Goal Making Calculator and Traffic Planner Tool. Both are digital downloads in excel format.

Setting clear goals, measuring and optimizing is what makes you more boss.

Start building a sustainable and successful online business today.

Learn more, and purchase here. 



Truly successful eCommerce businesses don't just sell products, they build brands.

Building a strong brand is a competitive advantage that is hard to touch. 

Over the past 4 years, I've worked with dozens of small eCommerce store owners to help them craft a brand that matters, clear and focused goals, and a holistic marketing plan that grows sales.

As Encircled has grown, I'm moving away from one-on-one consulting and have transformed my 8-week process into an actionable and content-rich eCourse that will take your business to the next level.

This eCourse is perfect for:

  • Etsy shop owners who want to build a brand on a different platform but have no idea where to begin.
  • New to early stage eCommerce businesses who are experiencing some success but feel like that success is 'accidental' or unplanned. You desire a clear plan to drive your business to the next level.
  • eCommerce businesses who feel like their growth has stagnated and they don't know where to invest money, time or resources 

This innovative program is limited to 10 participants per session due to the hands-on nature of the work.

The eCommerce Roadmap eCourse includes:

  • 8 modules of training designed specifically for eCommerce retailers 
  • 16 hours of video training
  • Downloadable, printable PDF worksheets including our proprietary Goal Making Calculator, Traffic Planning Tool, 90-day Action Plan, Weekly Content Calendar, Channel Selector exercise and more.
  • Weekly one-on-one, personal email homework review by me
  • Weekly group Facebook Live videos to support the content with live Q&A

The eCommerce roadmap will help you:

  • To set clear and actionable monthly goals for your online store, at supports those goals. 
  • Get an understanding of key metrics you should be measuring to check the health of your online store, and where to find them.
  • Understand how to best use Google and Shopify Analytics
  • How to increase your average order value and conversion rate of your website
  • How to build a bottoms up traffic plan that will drive your revenue goals
  • How to clarify your brand's value proposition, mission and vision into a brand that emotionally connects with your dream customers.
  • Identify and bring to life your dream customer from a demographic and psychographic perspective
  • Identify which online channels are most effective to market and speak to your dream customer. 
  • Develop a 90-day high-level action plan for content
  • Translate your 90-day plan into a weekly content plan that actually drives traffic and sales

Investment: TBD

Coming in Fall 2018. Register for emails to be the first to know when the course is live.