Email marketing is still so critical to the marketing mix for eCommerce.
If you're not building an email list, or sending out newsletters to them, you're missing out on a huge chunk of revenue.
99% of people check email daily. Hello!
People are checking it almost every hour, and it's easy to make it transactional and valuable.
On this week's episode, I'm talk about the never before told secret about email lists.
Hint: It has something to do with your list size...
Have a listen to episode 18 from season 2 of Brave and Boss: The Podcast on iTunes or Soundcloud.
And, don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you.
KEY INSIGHTS FROM THE EPISODE:
- Segmented emails have over 700% increase in revenue vs. non-segmented
- How to do an email list cleanse
- How having a bigger list can impact your deliverability of your emails
- Why you should never have email list size shame