March 03, 2021
High-converting and high-impact Facebook ads are Lauren Schwartz’ cup of tea. As a design professional for over 15 years now, Lauren has personally led the creative strategy for many businesses, including top brands like Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.
In this episode, Lauren shared a ton of value in creating profitable ads online. She talks about the importance of a creative strategy, ad campaign testing, and free tools that can help you create ads even with your phone. One rule of thumb she shared today is that you should be able to explain your product to a 5-year old. Are wondering what her other tips are?
Listen to the episode!
[00:01 - 05:33] Opening Segment
[05:34 - 14:14] Creative Strategy For Your Brand
[14:15 - 24:19] Assessing the Ad Campaign
[24:20 - 34:57] No Budget, No Problem
[34:58 - 39:23] Closing Segment
“For me, it’s just so important to build those relationships with those clients and really just help them grow their business...” - Lauren Schwartz
“Anything that looks super native to the feed always outperforms any high-production shoot that we have.” - Lauren Schwartz
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