Are you using analytics to measure your marketing efforts?
Did that last sentence just confuse you to the max?
One of the biggest mistakes I notice my clients make is not tracking, and subsequently not analyzing their marketing activities.
Often, many early stage eCommerce businesses struggle with generating traffic and sales. You need traffic, for sales. But, you could be driving lots of traffic and still have no sales because the traffic you're driving might NOT be your ideal customer.
On this week's episode, I do a deep dive into the Shopify analytics dashboard and talk about my must-see metrics - what I look for, how often and what they mean to your business.
Wishing you much abundance + retail bliss,