May 21, 2021
We know affiliate marketing is a tool we should be incorporating into our eCommerce growth strategy, yet it can be so confusing. What software should you use? How much should you pay your affiliates? How do you run an affiliate program? Where do you find affiliates? Today, my guest Rick Magennis and I are going to tackle your questions.
Rick Magennis is the founder and president of Bearcat Media, LLC, a full-service, high-touch performance marketing (affiliate management) agency that educates prospects from small businesses to Fortune 500 companies. Rick has been in affiliate marketing for over a decade.
There’s so much value in this episode, I hope you take something away!
[00:01] Opening Segment
[02:33] Rick Magennis Tells Us About Himself
[04:25] Affiliate Marketing 101
[09:15] The Different Types of Affiliate Marketers
[16:15] Common Affiliate Marketing Mistakes
[21:16] Some Key Metrics for Measuring Success with an Affiliate Marketing Program
[23:28] HOT SEAT Questions
[25:12] Wrapping Up
“Affiliate marketing is simply a relationship-based marketing channel that rewards independent marketers for putting in hard work for getting a piece of the sale.” - Rick Magennis
“Finding the right affiliates is not about the number of affiliates you find, it's just about the quality of them.” - Rick Magennis
Listen to his podcast, The Rick Magennis Show https://podcasts.apple.com/us/podcast/the-rick-magennis-show/id1502273600
Enter code: BRAVE and get it for free ($127 value)
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