December 10, 2020
This podcast episode is sponsored by Tailwind. Pinterest scheduling with Tailwind helps you grow your business with more traffic, so you can spend time doing what you love!
Although the holiday shopping season is still in full swing, you’ve made it through the busiest weekend in eCommerce history. Whether you reached your Black Friday/Cyber Monday goals or not, take this opportunity to dive into your analytics to get an understanding of what went well and how you can improve in the new year.
Going into the Black Friday weekend, analysts predicted heavy eCommerce traffic and investment in paid ads, and they were right. As brick-and-mortar retailers shifted to eCommerce, we saw approximately $25 billion revenues from American Thanksgiving to Cyber Monday. This is huge and the best part is, we saw more consumers focused on shopping from local and independent businesses.
So now what? On this week’s episode, I’m sharing results from my own business, trends we saw over BFCM weekend, and how you can use analytics to review your performance and grow your revenue.
Even if you had a fantastic BFCM weekend, there is always room to grow next year. And if you want to grow to a million dollar business, you need to pay attention to analytics and reporting.
Have a listen to episode 6 from season 4 of Brave and Boss: The Podcast on iTunes or Soundcloud.
And, don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!
I'm on a mission to empower eCommerce entrepreneurs to achieve their first million through education, coaching and community. Learn more