If you scroll through Instagram, you’re likely going to see a number of different influencers promoting a product or service. The role of influencers have definitely evolved over the past decade but now, more than ever, they can play a crucial role in your content strategy.
But how do you get started with working with influencers? There are a lot of different factors to consider: from brand alignment, the way you reach out to them, the terms of your agreement, and most importantly, how to build that relationship with them.
On this week’s episode, I’m sharing the lessons that I have learned in over five years of working with influencers, and how you can create an influencer marketing strategy to help you reach your targets.
When you find influencers that can become champions for your business, everyone wins. But to get there, you need to put in the work to build those strong relationships and make sure that you have the processes in place to manage them.
Have a listen to episode 4 from season 3 of Brave and Boss: The Podcast on iTunes or Soundcloud.
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KEY INSIGHTS FROM THE EPISODE:
- The different ways to find influencers for your brand
- The criteria you should be using to find influencers you want to work with
- How to measure the success of an influencer campaign