May 03, 2021
Apple’s IOS 14 update is rolling out, impacting many paid ads channels especially Facebook Ads. Today I’m talking about several tactics you should be considering in your marketing strategy.
If you want to explore new channels and alternative ways to generate more traffic and revenue for your eCommerce business, keep listening.
[00:01 - 04:50] The IOS 14 Apple Update
[04:51 - 08:53] SEO
[08:53 - 11:32] Email Marketing
[11:33 - 13:27] Organic Channels
[13:28 - 16:52] Your Own Website
[16:53 - 18:57] Closing Segment
“It’s always good to have a backup plan and a back up plan to your back up plan.” - Kristi Soomer
“The harder work is to really sit back and say, ‘Where is this going? What is the vision? What are the goals? What is the strategy?’” - Kristi Soomer
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