What is a Content Marketing Strategy? {VLOG}

May 17, 2016

On last week's VLOG, I shared a quick definition of what content marketing is. If you're not sure, or want a refresher on the topic -- hop on over there first.

This week, I explain what a Content Marketing Strategy is for you in just under  2 minutes.

Spoiler alert -- it's the 'how'.

It's how you will manage, create/curate, distribute and analyze your content marketing.

It may seem like something you don't need, but seriously -- you do.

To truly create a seamless experience for a customer visiting your eCommerce store, or your social properties -- you need to have a content strategy.

For example, when you create a new blog post on your store's blog, do you just leave it there? Or do you create a web banner for your main store to promote the post? Share it on Twitter? Pin it? Do you need additional graphics?

See what I mean?

At my fashion line Encircled, we have a fairly defined process by which we curate/create and distribute content. 

I do have a small team that works for me, so that's definitely an incentive to codify it into a process, however when I first started Encircled, I implemented the process with myself anyway. Why?

Well, having a well-defined content strategy helps you stay organized. I started Encircled as a side-hustle (I had a very demanding, travel intensive job), so my late evenings and weekends were all I had. So, I had to be super organized, and really intentional with my content marketing efforts.

So find out more about why it matters to have a content marketing strategy in this week's video.

 

Watched it? Fabulous. Now go out there and get strategizing.

Come back here over the next few weeks, as I'll be sharing MORE ways you can create a content strategy that sells product.

Want to get my free content marketing toolkit? It features 8 must-have tools for any eCommerce store owner to master their content marketing. Click here to grab your copy.

Wishing you much abundance + retail bliss,

Founder
RETAIL BLISS COACHING

NEED A RETAIL COACH IN YOUR CORNER? 

Also in Brave and Boss: The Podcast

How to Build a Great eCommerce Brand ft. Matt Edmundson
How to Build a Great eCommerce Brand ft. Matt Edmundson

April 07, 2021

View full article →

What to do if 2021 is rocky for your Business
What to do if 2021 is rocky for your Business

March 30, 2021

View full article →

How to Quit your Day Job ft. Jacinta Gandy
How to Quit your Day Job ft. Jacinta Gandy

March 17, 2021

View full article →

What's holding you back from $25k months?

Find out how to grow your online Shopify store to six figures. Take the quiz.