What is a Content Marketing Strategy? {VLOG}
On last week's VLOG, I shared a quick definition of what content marketing is. If you're not sure, or want a refresher on the topic -- hop on over there first.
This week, I explain what a Content Marketing Strategy is for you in just under  2 minutes.
Spoiler alert -- it's the 'how'.
It's how you will manage, create/curate, distribute and analyze your content marketing.
It may seem like something you don't need, but seriously -- you do.
To truly create a seamless experience for a customer visiting your eCommerce store, or your social properties -- you need to have a content strategy.
For example, when you create a new blog post on your store's blog, do you just leave it there? Or do you create a web banner for your main store to promote the post? Share it on Twitter? Pin it? Do you need additional graphics?
See what I mean?
At my fashion line Encircled, we have a fairly defined process by which we curate/create and distribute content.Â
I do have a small team that works for me, so that's definitely an incentive to codify it into a process, however when I first started Encircled, I implemented the process with myself anyway. Why?
Well, having a well-defined content strategy helps you stay organized. I started Encircled as a side-hustle (I had a very demanding, travel intensive job), so my late evenings and weekends were all I had. So, I had to be super organized, and really intentional with my content marketing efforts.
So find out more about why it matters to have a content marketing strategy in this week's video.
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Watched it? Fabulous. Now go out there and get strategizing.
Come back here over the next few weeks, as I'll be sharing MORE ways you can create a content strategy that sells product.
Want to get my free content marketing toolkit? It features 8 must-have tools for any eCommerce store owner to master their content marketing. Click here to grab your copy.
Wishing you much abundance + retail bliss,
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